Alibaba set us the task of creating four viral ads, for four different territories, in three weeks for their 11/11 sale bonanza. Initially we laughed, but soon realised this was no joke.
Dealing with the biggest e-commerce site on this planet, it was a challenge we couldn’t resist. Shot over two days, using four actors, 60 extras and accomplished on schedule.
With the results surpassing all expectations. Our target was to reach 3 million impressions during the warm-up of the sale period. We got 2 million impressions …a day …for one whole week. This equated to around 4-5% CTR, generating record sales for AliExpress.
