BKLY Apprentice


Berkeley Homes


YouTube / Instagram

How do you get 12-14 year olds excited about getting a job on a building site? …get competitive & throw in the hashtag #BKLY Apprentice!

Inspired by Nike’s LDNR campaign with a fraction of the budget, we created a battle ground between existing apprentices to showcase the joys of working for the Berkeley group.

Launched across all social platforms this is still their most successful campaign to date.