What needs to be said about The Viral Agency.
Well, considering this a complete beginners guide maybe we should start with an example.
Let’s say that you’re an entrepreneur, a marketing manager, or revolutionary -and you need some much desired attention for your brand or message.
It’s 2022. Are you really going to pay through the nose for a Television Commercial? A Newspaper Ad? RADIO? …surely not.
Why is this the case?
Even if your viewer catches the ad, and temporarily has your name etched in their brain -they have not been specifically & individually targeted for your industry!
This means your advertisement could be playing to deaf ears -and is essentially a gamble. Assuming you want an audience, not poker chips, then we may be the answer to all your prayers.
This is where The Viral Agency is completely different. Its about creating high-end campaigns and sharing them with viewers who really care. Working with us, we create traction using 3 specific steps.
We call these steps:
What does this mean and how does it help you?
Let’s return to our example.
You’re a decision maker, and in this case decide not to go with the conventional. Instead you approach The Viral Agency to help gain that much desired attention for your company.
First and foremost we THINK.
We actually do the thinking for you. We think up original and infectious ideas for your audience, designed to be liked, shared and stand out.
Dependant on the brief, we like to put our science hats on for the initial thinking. Using our very own BUFI tool, we dissect the audience’s emotional preferences into Beautiful, Useful, Funny and Inspiring. We then take this data to create original sharable ideas….
Then we MAKE.
This is where we really shine! Because we create content with the sole aim to attract attention, our job is to ensure the chosen kick-ass idea is executed perfectly to the target audience’s taste -otherwise it won’t be shared.
With over 20 years experience in production, we can take any campaign from pre-production right through to final delivery. Its what we know, it’s what we do!
And finally we SHAKE.
We seed bespoke campaigns tailored for the campaign, spreading conversation across all media platforms. Our methods range from online PR coverage to Paid Social Campaigns
Our ultimate aim is to encourage the audience to click, comment and most importantly share …kick-starting the viral effect.
It’s why clients love us. It’s why you will too.